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Sofia Vergara Recruits Relatives for Ad Campaign

The actress is the new face of Head & Shoulders, but her entire family will appear in the ad campaign.

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By: Jamie Matusow

Editor-in-Chief

Sofia Vergara has been the face of CoverGirl since 2011, and now she will be the spokesperson for another P&G brand, Head & Shoulders.

Vergara will appear in ads beginning in 2014 – but with her entire “real” family, not her Modern Family co-stars. Vergara’s relatives are shown in the photo, which is a first look at one of the upcoming ads. Her relatives include Vergara’s 21-year old son, Manolo, and her cousin Nando.

The Daily Mail reports that Vergara’s ‘long-term’ deal with Head & Shoulders will land her a paycheck in the seven-figure range.

Head & Shoulders’ current female ambassadors for the shampoo include actress Alyson Hannigan, who plays Lily, a lead role in the sitcom, ‘How I Met Your Mother’.

See a larger photo of the family on Beauty Packaging’s Facebook page.

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